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Developer Expands Vision For New Parramore High-Rise District

04/03/2024 2:31 PM | Debbie Colangelo-Admin (Administrator)

Orlando developer Timothy Green, who filed plans in January for a proposed 32-story mixed-use tower on W. Church Street, is working to assemble adjacent properties so he can create a high rise district with four towers in the Parramore neighborhood between Exploria Stadium and Camping Word Stadium.

Green, founder of Parramore Development Group, told GrowthSpotter he is under contract for a ¾-acre lot at 1000 W Pine St. that previously sold for $2.1 million in December. Located at the corner of Pine and Westmoreland Drive, the property is a few doors down from 1121 W. Church St. where Green has already applied for master plan to build the “Green Tower” utilizing the Live Local Act.

He’s calling the project at 1000 W Pine the “Kelly Tower” and has applied for a conditional use permit to allow for a 120-room hotel in the mixed-use tower. This project would rise to 28 stories and include a parking garage with 1,200 spaces. The development program would include 300 residential units evenly divided between market rate and affordable. The plan also calls for nearly 17,000 square feet of retail space on the first two floors.

The proposed Green Tower (sometimes referred to as Tribute Tower) would introduce the city’s first Marriott branded apartments and also would use Live Local to bypass the rezoning requirement for the industrial property.

Green previously told GrowthSpotter the tower would offer apartment living with hotel amenities and a host of other commercial uses, including a private social club on the 32nd floor, a two-story restaurant and entertainment concept, a business incubator, a lounge, a coffee shop and a small grocery store. The development plan calls for 500 residential units, 300 of which would be rent-restricted affordable units.

The Live Local Act allows developers to build multifamily housing on land with commercial and industrial zoning without rezoning if they reserve 40% of the units for affordable housing.

The project is getting some pushback from city planners. In staff comments, the planners say many of the proposed recreational uses, such as the social club, bars and lounges, are not allowed in the I-G zoning district and would have to be removed. Also, the proposed retail and commercial space exceeds the 10% threshold allowed in the industrial zoning category. This is why most developers rezone to build mixed-use projects like what Green has proposed.


Source:  GrowthSpotter



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